Information About Cookies
Cookies facilitate
certain features that can make the surfing experience more
convenient and valuable for Web users.
A "cookie" is a small piece of information which a web server can
store on your web browser. This is useful for having your browser
remember some specific information which the web server can later
retrieve. As you browse the web, some cookies are "set" on your Web
browser. When you quit your browser, some cookies are stored in your
computer's memory in a cookie file, while some expire, or disappear.
All cookies have expiration dates. The cookie is set on a particular
browser on a particular computer, so when you use a different
computer, the cookie will not exist.
Cookies are used, for example, when a browser stores your password
to a particular site so that you do not have to input it every time
you visit. Cookies are also used to store preferences you express
for information that is then aggregated and presented to you.
Instances where cookies are most commonly used include:
Ordering Online
Online ordering systems can use
cookies that remember what a person wants to buy. Cookies enable
users to keep browsing and adding to their "shopping cart". They can
even end a browser session, come back, and still have the same items
in their cart from the last session, if they choose to.
Registering Online
If you decide to register for an
informational site, such as a newspaper, periodical or an interest
group site, or even a chat group or on-line community, so that you
can use it on a regular basis, you will likely be asked to supply
some information about yourself. Often cookies are used so that you
do not have to identify yourself every time you re-enter the site.
Site Personalization
Cookies allow users to indicate
what types of information they are interested in receiving when they
visit a particular site. Users can then view only what they are
interested in and not waste time with news or information of no
interest to them
Web Site Tracking
Tracking allows site owners to find
out what pages visitors link to, and interpret or infer what is
interesting to them. This helps the owners of sites to keep their
content fresh and relevant.
Targeted Marketing
Cookies can be used to build a
profile of where on a particular site you visit. This information is
then used to target advertising that might be of interest to you.
Some sites use cookies to "remember" which advertisements were sent
to you, so that you do not see the same ones again.
Security Cookies
cannot be used to obtain data from
your hard drive, get your e-mail address or steal sensitive or
personal information about you. The only way that any private
information could be part of your cookie file would be if you
personally gave that information to a Web server. Also, each cookie
can only be read by the server that set it, so strange servers
cannot view or steal the information in a cookie that you have
previously accepted.
Note also that computer viruses are not passed through the setting
or use of cookies.
If you, as a visitor, want to disallow cookies you can do so on your
Web browser.
Return to the Privacy policy page.